Edelman B2B

Explore marketing insights and trends from our B2B team as we evolve the way we drive our clients' business forward.

B2B Digest

What we’re reading this week at Edelman B2B - July 11

Social Selling and its Role in B2B

B2B marketers are pros at creating content. But how do you get that content out to your key...

An Account Executive’s Guide for Optimizing Content

As account team members, we often find ourselves writing long-form content for our clients, such...

Like you, we’re a constantly curious bunch. (Why else would you be reading this if you weren’t, right?)  And because of that, we scan a wide variety of sources for interesting trends, tools and perspectives that shape our trade of being full-stack B2B marketers. To that end, we thought it would be interesting to tell you about some of the things that have been shared by our teams internally each week as a way of divulging what we’re seeing in the marketplace.  

 Without further delay, here’s a few of the things that have caught our eye this week:

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Jake Parrillo is an Executive Vice President in Edelman's B2B practice.