Edelman B2B

Explore marketing insights and trends from our B2B team as we evolve the way we drive our clients' business forward.

B2B Digest

B2B Digest: Eating your own dogfood, overdone content marketing trends, LinkedIn Company Pages and Edelman Chicago’s new leader

Social Selling and its Role in B2B

B2B marketers are pros at creating content. But how do you get that content out to your key...

An Account Executive’s Guide for Optimizing Content

As account team members, we often find ourselves writing long-form content for our clients, such...

This week at Edelman B2B, we’re gathering internally in a series of meetings to plan and plot the months ahead. Collectively, we’ll be working to share some of our learnings, our best work, and even a hint at where we’re headed in terms of our B2B story from Edelman.  But while we are busy at the whiteboard, we wanted to share the pieces that caught our attention this week: