Edelman B2B

Explore marketing insights and trends from our B2B team as we evolve the way we drive our clients' business forward.

B2B Digest

B2B Digest: Digiday Tech Awards, MHI Launch Services and #ContentFail

Social Selling and its Role in B2B

B2B marketers are pros at creating content. But how do you get that content out to your key...

An Account Executive’s Guide for Optimizing Content

As account team members, we often find ourselves writing long-form content for our clients, such...

This weekend, we turn the calendar over to September and a bunch of us Midwesterners head to the lake for a break. September also means the B2B team here at Edelman will continue to focus on some key trade shows, a whole bunch of fall-seasonal pitching for clients in manufacturing and chemicals, and some fun project launches for our clients. Here’s what we’re tracking this week: