Edelman B2B

Explore marketing insights and trends from our B2B team as we evolve the way we drive our clients' business forward.

B2B Digest

B2B Digest: Best-in-class email templates, attribution modeling and the new ABCs of selling in B2B

Social Selling and its Role in B2B

B2B marketers are pros at creating content. But how do you get that content out to your key...

An Account Executive’s Guide for Optimizing Content

As account team members, we often find ourselves writing long-form content for our clients, such...

Just like in weeks past, we’re sharing some of the things we’ve found on the Web over the last week that relate to our work in B2B marketing. We’re busy getting our fall campaigns staged for going to market, but that doesn’t mean we can’t be learning new tricks, right? Here’s what we read this week: