Explore marketing insights and trends from our B2B team as we evolve the way we drive our clients' business forward.
B2B marketers are pros at creating content. But how do you get that content out to your key...
When it comes to mapping out your marketing mix, where earned media lives might seem like an...
According to one of my favorite/most dreaded Twitter handles @year_progress, we're almost 60% of the way through the year. And here at Edelman, our B2B work is as fast-paced as ever. The fall seems to be show season around here. From HRTech to IMTS to the ACS National meeting, our teams (and clients) are gearing up to put their best foot – and story – forward.
Here are some of the stories that caught our attention this week: